What makes amazon great




















The key to using it is to remember to go to smile. Amazon has published a comprehensive list of responsible sourcing polices that it demands its suppliers uphold.

The policies forbid its suppliers to use child labor, slave labor, conflict minerals or to force its workers to be in unsafe conditions. Amazon also published a list of harmful chemicals it is forbidding its private label suppliers to use, including things like parabens.

This applies to Amazon brands of baby care and personal care products like shampoos and lotions. Amazon has joined industry organizations to push for green beauty and personal care products. However Amazon didn't say how it planned to enforce these policies, nor did it promise to publish updates on its progress.

Amazon allows just about any small business to sell its wares in its enormous ecommerce store, potentially instantly gaining access to millions of customers. These businesses can also pay to use Amazon's warehouses, tapping into a mega distribution system they couldn't afford to build on their own. Amazon says that small and mid-sized businesses selling on Amazon have created an estimated 1. The team helped with Hurricane Maria that devastated Puerto Rico, the Texas floods and other events by setting up pop-up tents and distributing needed items to people.

Amazon employees volunteer to pack the boxes. Items are donated by Amazon as well as by Amazon customers and include food, water, hygiene supplies, towels, blankets and other supplies. And it has been building wind and solar farms to attempt to meet this promise.

In , the company opened a massive wind farm in Texas, and it is developing three new wind farms in Ireland, Sweden, and the United States. Amazon says it is supporting 53 wind and solar projects worldwide and installing solar systems on 50 of its warehouses by In , Amazon's cloud computing business, AWS, got half of its energy needs from renewable energy usage.

Amazon has a business unit called Amazon Web Services of which Amazon, the retailer, is one of its largest customers. AWS helped spearhead the cloud computing revolution. Thanks to cloud computing, everyone has access to supercomputing capabilities with just the swipe of a credit card, paying only for what they use. Cloud computing has made it far easier and less expensive for startups to launch innovative products and for researchers to conduct important research such as discovering new drugs and supporting scientific climate change research.

Amazon Alexa isn't the first voice assistant but it works so much better than previous iterations that it has drastically changed the way we interact with computers.

The sci-fi future of controlling our most powerful supercomputers with our voices is now closer than ever, thanks to the success of Alexa and the Amazon-made Echo smart speaker.

What's more, tens of thousands of products, from ceiling fans to washing machines, now work with Alexa and let you control them with your voice. Although Amazon is mostly an ecommerce site, it has begun to open up physical retail stores that are pushing the boundaries on technology, too. Amazon Go is a grocery store that lets you load your cart and leave, automatically billing you.

This is creating new technologies that combines the live stream of cameras throughout the store with transactions, like billing a credit card.

This, in turn, is pushing grocery competitors, like Kroger, to partner up with tech companies like Microsoft and upgrade their in-store technologies as well. All this technology holds plenty of promise for consumers, though the increasing automation also could lead to fewer retail jobs. Amazon employs roughly , people , and about , of them work on its retail side, many in low-paying, physically demanding warehouse jobs.

Amazon also employs about , robots in its warehouses and is supporting research that will create robots with better dexterity to grasp and carry objects something that's stumped researchers so far. When that happens, Amazon almost certainly won't employ tens of thousands of people to pick items off shelves anymore.

Instead of just shrugging off its workers' futures entirely, in July, Amazon promised to "upskill" , of its employees for the technical roles it will have available. Not all of them are for warehouse workers, but some are.

This includes tuition assistance for job training for high-demand tech jobs outside of Amazon, like aircraft mechanics, medical technicians and nursing.

Amazon says its helped 25, employees get new jobs so far this way. A number of warehouse workers have gone on strike during this Prime Day sales promotion period to bring attention to the way they are treated by Amazon. It also eliminated bonuses and stock grants for these workers. Even some of Amazon's own high-paid tech employees believe the work expectations for these people are unreasonable.

On top of that, Amazon has also pushed many of its third-party delivery drivers to the breaking point, as Business Insider previously reported. And contract pilots have been protesting about their work conditions, too. It's difficult to say how well the company keeps its promises on things like diversity, military hiring, supply chain policies and green initiatives. The company doesn't publish a comprehensive, annual Corporate Responsibility Report, something its investors have been pushing it to do.

Amazon's competitor and Seattle neighbor Microsoft is No. HP is No. But Amazon? It is the second-largest paid membership programme in the world. Amazon never forgot its bookselling origins. When ebooks started to become popular, Mr Bezos launched the Kindle in , eventually becoming the global leader in the sector. The Amazon smart devices department grew exponentially, facing fierce competition from Apple and Google in the early s.

Amazon, however, was the first company to launch a smart device: the Echo speaker, equipped with the firm's own artificial intelligence system, Alexa. It is now the third-largest seller of smart devices in the US. Today the future of Amazon looks a bit more complicated than just selling products on the internet. Having successfully dominated online retail, the firm has now set its sights on expanding its services - and perhaps surprisingly, into physical stores - to create a new way of shopping.

What will Amazon be in another 25 years? We'll have to wait and see. Amazon is now 25 years old. When done right, social media channels can help your e-commerce business address customer concerns and build a solid foundation of loyal and passionate followers who advocate your brand. Amazon gets everything right when executing customer orders. They select products and services that customers want and need—and leverage distribution centers across the globe that allow them to quickly ship products.

Amazon also has excellent vendor relationships that allow them to offer customers discounted pricing. Starting off as an online bookstore, Amazon now offers everything from soup to nuts. A search of the site reveals over 3, listings for vegetable soup. Amazon now carries products in music, books, electronics, health and beauty, automotive, grocery and clothing.

By diversifying its offerings, Amazon is continuously driving reach and relevance. Regardless of your industry, you should be fearless in the pursuit of diversification. Expanding into new markets and product categories will help you attract new business opportunities to grow your organization. You should even diversify your digital growth initiatives when possible.

For example, Amazon currently boasts an impressive 3. A highly diversified link portfolio plays a pivotal role to any successful SEO campaign. Fortunately, any company can improve its online UX with help from the right digital marketing partner.

Our human-centered design process will boost the conversion impact of your online presence through user experiences that inspire and engage.



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