A post shared by Cartems Donuts cartemsdonuts. Branded hashtags are another great option for businesses on Instagram. You can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story. The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 1 and 3. Fortunately, there are a couple of easy ways to make your hashtags less visible.
Source: VW on Instagram. A post shared by Rocky Mountain Soap Company rockymountainsoapco. You can hide hashtags on Instagram Stories, too. One option is simply to minimize the appearance of your hashtags by pinching and shrinking them to make them quite small. You can also tap the hashtag sticker to change it from a white background to a semi-transparent one.
If you want to hide your hashtags entirely, you can paste an emoji, sticker, or GIF overtop to obscure them. Source: Christina Newberry. Source: Instagram. To search for a hashtag on desktop, enter the hashtag including the symbol into the search box. On mobile, enter your search term in the search box, then tap Tags. Only post using a trending hashtag if it really makes sense for your business, and for the specific content in your post.
Source: Hootsuite. Instagram business profiles can conduct up to 30 unique hashtag searches in any given seven-day period. We wrote a full post about the benefits of social listening if you want to dig deeper into how this works. You could upload your photo to one of the many Instagram hashtag generators out there and get a bunch of free suggestions for hashtags.
After all, if your audience is already using a certain hashtag, then other people just like them are probably using it too. Finding these existing Instagram communities is a great way to expand your audience and reach the people who are most likely to be interested in your business.
When you conduct an Instagram hashtag search, the search tool will show you if anyone you follow also follows that hashtag. Note that this only works on mobile, not on desktop.
This is a great way to find relevant hashtags that might be a bit more niche than the big keyword-based hashtags you originally searched for. That means a more targeted audience with less content to compete with.
These can be some of the best hashtags for Instagram brands wanting to connect with passionate communities. The best hashtag for your brand may be one you create yourself. A branded hashtag is simply a tag that you create to promote your own brand or campaign. You can then let your audience know about your hashtag by including it in your Instagram bio and highlighting it in your captions and Instagram Stories.
You could also consider running a contest with a branded hashtag to popularize the hashtag while also collecting user-generated content. A post shared by lululemon lululemon. Source: Lululemon on Instagram. Look for opportunities to reshare great content or connect with influential members of your audience. To follow a hashtag within Instagram, simply tap it, then tap the blue Follow button on the hashtag page.
Just the opposite! It kept on growing. BE real! Think of it as networking at an event. If you are ready to commit to Instagram, then the Instagram pod will help you stay accountable to posting daily as well as increase your engagement.
Once you register as a business account, you can check your analytics. The more engagement, the more people will see your photos. Post photos that get engagement. Grab your calendar and every single day add a spot on your calendar for Instagram posting. It should take no longer than 10 minutes and once you already have some content on Instagram, it takes just 1 minute to recycle something that did well in the past.
Instagram does not have to take a lot of time but you do have to stay consistent. Getting a calendar reminder is always what helps me stick to a consistent schedule. Document the behind-the-scenes of your company and allow people to get to know you. Every day, try to capture stories or videos of what you are doing in your business or personal life. Be real and have fun! Instagram loves when you create stories and if people are watching your stories, Instagram will show your Instagram posts to those people too!
Plus, you can now link from stories in business accounts which is a huge WIN! If you have a website and are blogging, those blog posts need to get on Instagram. Take any written content you have, add a photo, and post it on Instagram. Instead, focus on building your brand and being a spot where people love to come back to your profile and obsess over your photos and read all your text. If you have blogs already, take the same content and post it daily on Instagram. This is a free website that will allow you to create a special page to link your Instagram URL to.
You can have a variety of options for your viewers to click on to check you out! Fortunately, there are several ways to measure the impact of your strategy. First, take a look at the overall growth of your channel. See if impressions, reach, and likes go up for your profile and posts.
Significantly, how many accounts have you reached through the Discovery channel? You should see month-to-month increases. Make sure their popularity is trending up over time and not decreasing. You can also use tools like Keyhole to track your branded hashtag, and to see the reach, impressions, and overall use from other profiles. Third-party tools can also provide data about your hashtag usage and their results. Sprout Social has excellent hashtag data, showing you the hashtags that yielded the best engagement and which you used most often.
Instagram hashtags are an essential part of Instagram marketing. Use the tools and hashtag suggestions detailed in this post to form your own list of high-performing hashtags that will extend your reach and keep your audience engaged, and remember to switch them up based on your analytics tools for best results. Get free online marketing tips and resources delivered directly to your inbox.
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Yes No. Build your own hashtag strategy for Instagram How hashtags work on Instagram Top Instagram hashtags in by category Types of Instagram hashtags How many hashtags should I use? Instagram hashtag tools: streamline your process How to conduct Instagram hashtag research Banned hashtags: the dark side of Instagram Measuring your Instagram hashtag strategy Finding the best hashtags for Instagram Instagram hashtag FAQ.
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Email address Get updates. Thanks for subscribing. Email address Start free trial. What are the best Instagram hashtags? How do I use hashtags on Instagram? Is 30 hashtags too much? The maximum amount of hashtags you can use in a post is But you may not need to use 30 hashtags for every post. Consider using a maximum of five or six to not look spammy. Social Media. Join , entrepreneurs who already have a head start. Email address Subscribe.
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