Accordingly, Croak built BCP for speed. The process begins with Croak and a small creative team. They debate function, price and marketing strategy until there's a product concept.
A design team then creates logos and branding before handing off the idea to in-house engineers who create a pre-production silicone molding. Mix in a modest amount of internal testing, and the product is ready for retail.
Tim Beyers is a professional freelance writer based in Littleton, CO who covers the intersections of technology, business, and culture. See more of his work at timbeyers. Entrepreneur Staff. Anna Johansson. Jason Feifer. Eric Hanson. Skip to content Profile Avatar. Subscribe to Entrepreneur. Magazine Subscriptions. By Tim Beyers December 8, Opinions expressed by Entrepreneur contributors are their own.
Photo Courtesy of BCP Imports If you haven't spent time in playgrounds recently, you might not know about Silly Bandz , the colorful silicone rubber bands that come in hundreds of styles. Written By Tim Beyers Tim Beyers is a professional freelance writer based in Littleton, CO who covers the intersections of technology, business, and culture. More About Starting a Business. Entrepreneur Staff Nov 11, I consent to the use of following cookies:. Cookie Declaration About Cookies.
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Cookies are small text files that can be used by websites to make a user's experience more efficient. I went to a trade show in China around and saw shaped rubber bands created by a Japanese designer. Months later, the idea came to me to make them bigger, thicker, and more detailed.
So Silly Bandz was born. It was an insane few years. At our peak, in , we were selling more than a million packs of Silly Bandz a week. We had people driving to our offices from Alabama, Indiana, Kentucky, you name it, because they couldn't get through on the phone, and they needed Silly Bandz for their stores.
One day, we were so overwhelmed with shipments and phone calls, we ran an ad on Facebook saying if anyone was looking for work, we'd hire them on the spot. We had a line down the sidewalk. Our warehouse was full, so we set up tables outside the building and had people packing orders right there.
Every day presented a new challenge, but every challenge was a great one. Out of necessity, I moved into a loft above my office, and at one point three of my managers were living there with me.
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